X Men Origins Magazine Front Cover Analysis

• The target audience for this issue would be predominantly males aged between 20 and 40, this is shown through the colours and the features used on the cover.
• The masthead is written in the recognised Empire magazine font, to appeal to the existing fans.
• The price pug is in the same place that all the Empire prices are place in the M so that it is seen and like the other issues there's no persuasive techniques used to promote the price.
• The magazine has advertised in the headline that it is an exclusive with this film, this is to make the magazine more appealing to customers because they feel they are getting there moneys worth as they cant get this feature any where else.
• The headline is bigger and bolder than the cover lines as it is the biggest feature in the magazine this month. Not much else is mentioned other than the fact that it is an on set exclusive, this gives just enough away for people to become interested but not enough where they don't need to read the article.
• There are a lot of other cover lines surrounding the main image, but there all around similar genres and subjects as the main headline, this makes it easier to target the magazine at one audience rather than having to market it to various different markets.
• Empire magazines puff is 'The worlds biggest movie magazine' this is placed under the masthead so that it reads as if it follows on from the title (Empire, the worlds biggest movie magazine). Having a puff like this one help sell more copies because if its the biggest people automatically assume that it is the best.
• The main image takes up about 90% of the space on the cover, The image is of the main character from the main featured film, 'X Men Origins'. Having this as the main image allows the audience to see that the magazine is up to date with the new releases as well as being a good way to promote the film itself.
• The magazines web address has also been written below the masthead, this is to attract people to visit the website to view extra features.
• There are lots of persuasive techniques used on this cover, one example would be the use of the words 'Massive' and 'First' these are both positive descriptions used in cover lines to entice the audience. The have also used box office draws to to make the articles seem more important and interesting.