The whole way through the production of our main (trailer) and anchillary (poster and cover) tasks we made sure to keep a strong link in order through the colour scheme of black, white and red, we chooses this colours as they are conventional signifiers for danger, death and the supernatural, these colours are commonly used for the thriller genre for this reason. We also linked through the style of distored and edgy fonts.
We have also used the same person (Ellie) as the box office draw for the film, she is clearly portrayed as the main character in the trailer, she has the most dialouge and the final shot of the trailer emphasizing her importance. We have also used Ellie as our main image on our poster and magazine cover to stregthen the link between the three tasks.
The still images we have used for our poster and cover are images that are taken from the same plot point as the trailer, the images we have used and the trailer itself creates important enigma codes for the audience to entice them and make then want to watch the full version of the film. This again helps create that link between the tasks.
Making the link between advertising methods as we have stregthens the impact of the campaign and should in turn attract more people to go and see the film.
I feel that we have successfully created an effective combination of our main and anchillary texts through creating strong and obvious links between the different tasks to make sure it is clear to the consumer what the film may contain and which audience it would best suit.
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