Evaluation Question 3 - What have you learned from your audience feedback?

Audience feedback is an important part in the development of media products, finding out what your target audience likes and dislikes about your products is essential to improve it. We used a variety of methods to gain our audience feedback on all of our tasks. One of these methods was posting our tasks on facebook, this then allowed people to comment underneath what they thought of our productions. This was also a good site to post on becasue our target market very much revolves around the social networking site facebook. Another method we used was a feedback session in our media class this was very helpful as this was a group of people of the right age for our target audience and these are all media students so have a better idea of what to comment on to give us contructive feedback.

Magazine Front Cover:

This is what we got from the feedback. Over all we got rather positive feed back for the magazine front cover with only one person not liking the layout of the title, however the final comment is from a university media student who like us liked the layout of the title. In the feedback lesson we got some good constructive critisism from our peers which suggest that we move a few things to keep an even border around the whole cover, we were also told that the pictures at the bottom would work better in a different order as they would better be aligned to the other features on the magazine cover. We took these points into consideration and made the changes.

Poster:

Like with the Magazine cover alot of the feedback was positive, the one thing alot of the people commented on was that they didnt like Ellie being red and that night vision is usually in green, however we weren't aiming for it to look like nightvision we were using red to symbolise danger as it is commonly used to represent in the thriller genre. We decided we weren't going to take this critisism on becasue we had already tried the ppster without the red and we as a group decided it definitely looked better with the main character in red, this created a clearer link between our productions and also linked it more strongly to the thriller genre. We also felt no need to make the change because in our class feedback session we had no comments on this infact a couple of people said they liked this on the poster. The class feedback only brought to light that we should try out our tagline in red. We did this and decided we liked the change to decided to keep it. Another thing was that the billing block should have spaces added, we did this laos and kept the change.

Trailer:

With our trialer uploaded it to both facebook and youtube, however we got no extra feedback from the youtube post. Alot of the feedback on our trailer was also positive, this is always a good thaing as it meant we had produced a trialer suitable for our target audience. The constructive critisisms that were made we took into account e.g. making the music at the beginning quiter and having different music at the end. In the class feedback people suggest having more red in the end title and having more effects, we also made these changes and the final out come was definitely better for the changes we made.