The Dark Knight Poster Analysis

• The title of the film is written in a small but clear font however stands out against the dark background becasue it is written in white. It has also been placed over the the batman logo, this signifies that batman is 'the dark knight', this leaves the audience questioning why is he a 'dark' knight?


• The main image is of chaos and batman standing in front of it with his back to it. On the building behind him the batman logo in flames, this suggests that he has caused it and is now walking away. The shot has been taken as a high angle shot giving the power in the image to batman.


• There is a line above the title of the box office draws including Christian Bale, Micheal Caine, Heath Ledger and Morgan Freeman, these are the main most well known names in the line. These names are known for being successful in the thriller genre, this attracts more people to see the film as it suggests that the film will be similar to there other films.


• The tagline 'Welcome to a World Without Rules' promises lots of action and adventure. This tagline doesn't suggest a lot about the film, it only ties the film into the thriller genre. It is put at the top of the poster because it is one of the first things you then see, this creates a story of the poster and explains why the picture is how it is. This tagline also cretaes the questions why are there no rules? What happens when there are no rules? Who will fix the situation?


• The director and producer are mentioned in the billing block selling the film to the people who have seen and enjoyed films by this combination of producer and director.


• The release date is placed below the billing block in bigger font to draw attention to it as it is the most important part of information on the poster.