The Dark Knight Magazine Front Cover Analysis

• This issue of Empire is focused on the world exclusive of the dark knight, This promotes both the magazine and the film itself.
• The magazine has been targeted at young males 20's to 30's, its aimed at males through the features and the colours used on the cover in the main image and the fonts.
• The masthead is written in the recogised Empire font, large, bold and clear.
• The pug has been place in the top of the M in empire, this makes sure the audience see it, but unlike other price pugs this doesn't contain any promotional persuasive techniques.
• The exclusive has been placed above the masthead so that it is in a place where it will definately be read, it is also written across the width of the magazine cover in a big clear font so that it is one of the main things seen when people first glace at the cover.
• The headline is written in a bigger font than the cover lines and has more information about the article than the cover lines. The headline has also been made to sound personal 'Meet the Joker', they have also added that theres a 'one to one'. A quote from the film has also been used to inform those who are unfamiliar with the 'Joker' what sort of character he is.
• The cover lines mention the features that are similar to the headline feature, this makes it easier to target and one audience. Not many other cover lines have been featured becasue they dont want to take the attention too much formt the headline article.
• The main image takes up around 95% of the cover, it is a picture of the main villian form the headlining film The Dark Knight, this is who is being interviewed in the exclusive feature. They have used the actor in costume rather than in normal clothes to promote the film rather than the actor.
• The web address for the magazine website has been placed below the masthead, this will let the buyer know they can find other features on the website.
• Persuasive language techniques used on this cover are using words like 'worlds first' and 'world exclusive' this attracts peoples attention by giving them a feeling of being in the loop, knowing more than oithers, therefore persuading the audience to buy the issue.