Unbreakable Poster Analysis

• The title 'Unbreakable' is written in the centre of the poster over a crack in glass and it is beginning to crack itself, this is a contradiction of the title itself, making the audience question why is something unbreakable breaking??



• The main image is a close up of the two main characters one is placed each side of the crack through the middle of the poster, this suggests that the characters are enemies. Both have an indirect mode of address, but the directions they are looking makes it seem like they are going head to head. This leaves the audience with the questions, are they enemies? Why are they enemies? The character played by Bruce Willis being above the other character suggests that he is the hero and the other guy is the villain. There is also a cloaked character in the middle standing in the rain taken as a long shot, this is presumably a scene from the film, this small addition to the images leaves the audience asking yet more questions, who is it? Why is he there? Is it one of the characters already shown? Good or bad? All the images have a blue tint to them fitting in with the colour scheme of the poster, these blue, white colours give the film an icy atmosphere. the images also all fade into the black background leaving mystery surrounding them.



• The poster relies heavily on box office draws, 'Bruce Willis' and 'Samuel L. Jackson' are both written in large font at the top of the poster, so that they are easily seen and can catch the audiences eye.



• The tagline on this poster is placed at the bottom, but not as much emphasis has been put on this as was on the bow office draws, the tagline has been written in a smaller font. Although it is small and not a main part of the poster this leaves the audience questioning the film even more like, what is the truth? Who's going to reveal it? Is it good or bad?


• Beneath the box office draws, an emphasis has been put on the fact that this film is by the same man who wrote and directed 'The Sixth Sense', they have used the success of the sixth sense to promote the new film, to appeal to the audiences that enjoyed the sixth sense, using this to promote the film leads the audience to assume that this film will be of the same quality and a similar content.


• A billing block and release date hasn't been featured on this poster because it is a teaser poster, relying heavily on its other promotions to give more information.