Unbreakable Trailer Analysis

David Dunn's marriage is crumbling, and he's thinking of moving to New York. Then when he's coming home from a job interview, his train derails and he is the only survivor. More than that, he doesn't have a scratch on him. David is contacted by Elijah Price, who runs a comic book art gallery and suffers from a genetic condition that makes his bones very easy to break. Elijah has been a comic book fan all his life, and has developed a theory that they are what remains of an ancient system of storytelling, and the superheroes they are about are based on real people. Elijah believes David may be one of these people. He has hardly ever been injured or sick, and he has tremendous strength, plus an uncanny ability to tell if someone is about to or has done something bad. David doesn't know what to think about the theory, or Elijah himself. However, events soon conspire to convince him he may be a superhero after all.

http://www.youtube.com/watch?v=R_f1uCWKZQs

• The trailer begins with the distributors label fadeig in and out Touchstone pictures.
• Throughout the trailer there are captions of writing on promoting that it is the same writer as sixth sense another successful thriller film, this becomes appealing to the current fans of the sixth sense. Another 2 captions have the names of the box office draws the well known actors Bruce Willis and Samuel L Jackson, this creates an appeal for the current fans of these actors, then there are the title and website captions right at the end.
• This trailer creates two main visual enigma codes, Why is he the only survivor? and Why does he have no injuries? Both these codes make the audience want to see the film to answer the questions that they have been left with.
• The spped and style of the trailer is classic for the thriller genre. The begining hospital scenes are slow with fades into shots, these scenes are the one containing the main narrative for the film. The shots of the train crash are fast flashes to create the effect that the whole thing happened fast, this is often done withe the action scenes for this effect.
• There is no additional voice over to give the narrative, this is done using dialouge from the film itself. the dialogue is mostly taken from the hospital scene however it is pasted over other scence from the film e.g. bruce willis sitting at the window of the trian before it has departed. The create another enigma code the final voice caption is of the mysterious man (Samuel L Jackson) saying 'are you ready for the truth?' this makes the audience question what is the truth and also offers a challenge to the audience.
• The sound effects used in the trailer vary from the fast action shots to the slower narrative shots. The narrative shots had non diagetic music which was a sort of tingling sound like glass, its calm and creepy to slowly set the atmosphere. During the action shots there are loud fast bangs to creta a tension in the audience and the end of the trailer when the title comes up there is the sound of breaking glass and if the title has burst through it.
• The penultimate frame is of the films web address and the release date, this is put as the penultimate frame so it is one of the freshest things in the audiences heads.
• The final frame consists of the credits of the director and prosucers etc...
• The narrative is done through the dialouge mainly using the part in the film where the train crash is being explained to the character to explain it to the audience also. The shots are also mainly in narrative order e.g. the hospital scene is fairly near the begining for the film, this help the audience to understand how the film will develop.